A Petco opened near me about a year ago. It replaced a Pet Food Express. The Petco folks hired very well. The staff is great. They’re friendly, helpful, and definitely love animals. Those are all nice attributes. But for me those attributes can’t offset that Amazon is almost always significantly cheaper.
I feel bad for Elisabeth Charles who heads up marketing for Petco. I signed up for Petco’s rewards program and one of the results is I am mailed constantly at least daily in e-mail, and at least a couple of times a month via postal mail. I can’t blame ’em for trying, but I’m not impressed with the approach.
The e-mails scream things like “30-50% off with free shipping!” Then something like “Only two days left to save 30-50%!” then “last chance to save 30-50%!” Then the cycle loops back to the beginning.
That’d be nice if it was 30-50% off something that mattered vs. some fairly arbitrary MSRP. But it isn’t, so it’s just a relentless parade of e-mail hyperbole where 30-50% off adds up to 13% more expensive than Amazon.