15 years later and most homes still don’t have a DVR

tivo-roamio-proInertia is hard.

It’s been almost 15 years since I got my first DVR. If you follow a lot of TV media coverage like I do, nobody could fault you for thinking that DVRs are in nearly 100% of homes. That’s almost certainly the case for TV media professionals.

But heading into the 2013-14 television season, nearly 14 years after the dawn of DVRs, Nielsen estimated that slightly less than 47% of homes* were equipped with DVRs.

Read more15 years later and most homes still don’t have a DVR

Myth: It’s hard for Nielsen to measure out-of-home viewing

huell-money-bed-breaking-bad

Don’t blame Nielsen.

Compared to, say, curing the common cold, it’s relatively very easy for Nielsen to measure out-of-home viewing. But easy does not equal “cheap” or “free” so more accurately one could say “it’s easy, but  expensive to measure and nobody wants to foot the bill.” 

Read moreMyth: It’s hard for Nielsen to measure out-of-home viewing